Podcasting as business

The September 2005 issue of First Monday (vol. 10, N 9) has an article "Podcasting: A new technology in search of viable business models" by S. Crofts et al. The authors provide a brief historical overview of podcasting, discuss why it was so successful and talk about business models that can be used to make podcasting a profitable enterprise. Interesting facts: around 22 million people in the US own iPods or other MP3 players; around six million of these people have downloaded podcasts. Podcasting is expected to reach 12.3 million households by 2010.

Even though there are no particular insights in this article, it provides a good overview of issues related to podcasting.